by Regina Neenan | Jan 8, 2015 | Content Marketing
What are your business resolutions for the New Year? Specifically, what are your 2015 content marketing goals? If you are not sure how you can be improving the content you produce, it is time to brainstorm ideas on making your content more effective. Check out these...
by Regina Neenan | Dec 18, 2014 | Content Marketing
As we get closer and closer to ringing in the New Year, you probably have a lot on your mind. You’re thinking about the good times of 2014 and how this is the year you’ll finally stick to your New Year’s resolutions — really! We’re looking forward to 2015 as well, and...
by Regina Neenan | Dec 1, 2014 | Content Marketing
Q: It’s challenging to keep up with marketing through November and December. Between days off, employee vacations, and holiday activities, priorities shift. Is anyone even paying attention this time of year? A: The answer is a resounding yes! People are paying...
by Regina Neenan | Nov 25, 2014 | Proven Systems
In the haze of football, parades, and turkey that accompanies Thanksgiving Day, it’s easy to forget what the holiday is really about. It is a time to reflect on all of the wonderful things in your life and be thankful for what you have. At Proven Systems, we have a...
by Regina Neenan | Nov 24, 2014 | Case Study
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping...
by Regina Neenan | Nov 7, 2014 | Content Marketing, Uncategorized
Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form is just great story telling. While...
by Regina Neenan | Oct 24, 2014 | B2B Blog
You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it comes to investing in a...
by Regina Neenan | Oct 20, 2014 | Email Marketing
Having great email deliverability means more than just having an extensive list. Emails to potential or current customers can be an excellent way to boost engagement, increase brand recognition, and promote website traffic. However, because servers, companies, and...
by Regina Neenan | Oct 16, 2014 | Content Marketing
There are a lot of nonprofit organizations out there, some well-known and others more obscure. But all of them share one similar characteristic: they depend entirely on the support and generosity of others to remain functional and sustainable enterprises. We can learn...
by Regina Neenan | Oct 13, 2014 | B2B Marketing, Lead Generation
A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the...
