Why eNewsletters Should Include Video

Video is fast becoming a new norm for marketers seeking to show rather than tell people about their products or services. And this trend isn’t just for B2C marketers —video is changing the face of B2B marketing, too, as high-level executives flock to video channels...

How to Find New, Qualified Leads

If you’re struggling to develop qualified, motivated prospects, and efficiently turn those prospects into customers, consider the following questions: Are you trying to generate leads from hours of cold calling? Are your contacts not at a point in the buying...

Marketing Software — Support Included

Ever tried using a do-it-yourself email software only to learn it was really a fend-for-yourself endeavor? Most off-the-shelf email marketing software programs can’t: help you find a writer help you select reader-friendly topics fine tune your email contact list so...

Rock Solid Communication

Pam Welty, marketing communications specialist at GIW Industries — a leader in the slurry pump industry — used to struggle with trying to produce two print newsletters: one for customers and one for employees. GIW wanted to keep in touch with these important...

Social Media Messaging Tip

“Consistency” is a word you can’t avoid when applying best practices to content marketing. But there’s another “c” word that is just as important and maybe a little more difficult to fully understand and execute: cohesion. To be consistent is simply to be regular in...