by Regina Neenan | Sep 10, 2012 | Announcements
by Regina Neenan | Sep 10, 2012 | B2B Marketing
Video is fast becoming a new norm for marketers seeking to show rather than tell people about their products or services. And this trend isn’t just for B2C marketers —video is changing the face of B2B marketing, too, as high-level executives flock to video channels...
by Regina Neenan | Sep 6, 2012 | Case Study
Tennessee-based Capital Quest, Inc. is a truly unique organization devoted to helping non-profit entities throughout the United States develop and execute successful capital fundraising campaigns. Since 1992, Capital Quest has conducted more than 400 workshops,...
by Regina Neenan | Sep 4, 2012 | Email Newsletter Marketing
Imagine a camping or hiking trip without your Swiss army knife. This one tool does everything from removing a splinter to opening bottles to cutting string. Its versatility makes it valuable. This is also true of the email newsletter — your hardest-working marketing...
by Regina Neenan | Aug 30, 2012 | Email Newsletter Marketing
An email newsletter is more than flawlessly written, educational content. It is a visually stimulating work of art that incorporates a company’s brand and messaging into a unique, eye-catching, and polished design. When professionally produced, an eNewsletter’s...
by Regina Neenan | Aug 28, 2012 | Lead Generation
If you’re struggling to develop qualified, motivated prospects, and efficiently turn those prospects into customers, consider the following questions: Are you trying to generate leads from hours of cold calling? Are your contacts not at a point in the buying...
by Regina Neenan | Aug 24, 2012 | Proven Systems
Ever tried using a do-it-yourself email software only to learn it was really a fend-for-yourself endeavor? Most off-the-shelf email marketing software programs can’t: help you find a writer help you select reader-friendly topics fine tune your email contact list so...
by Regina Neenan | Aug 21, 2012 | Case Study
Pam Welty, marketing communications specialist at GIW Industries — a leader in the slurry pump industry — used to struggle with trying to produce two print newsletters: one for customers and one for employees. GIW wanted to keep in touch with these important...
by Regina Neenan | Aug 13, 2012 | Social Media Strategy
Although there is no scientific answer to this great question, there are guidelines that can help you answer it for your company. First, consider the frequency of your other major content marketing tools such as your eNewsletter. Since these foundational tools help...
by Regina Neenan | Aug 9, 2012 | Social Media Strategy
“Consistency” is a word you can’t avoid when applying best practices to content marketing. But there’s another “c” word that is just as important and maybe a little more difficult to fully understand and execute: cohesion. To be consistent is simply to be regular in...