by Regina Neenan | Oct 22, 2012 | Case Study
Every company wants to find a secret weapon that allows it to dramatically grow business quickly. Hurley Write, Inc., found the right tool for the job: an eNewsletter. Hurley Write turned to Proven Systems about a year ago to enlist our services in email newsletter...
by Regina Neenan | Oct 18, 2012 | Content Marketing
The 2012 blogging numbers are in: 60 percent of businesses have a company blog. Awesome. An astonishing 65 percent haven’t updated theirs in a year. Yikes. Ghost blogs. You can almost hear the readers clicking away from those sites. Are you part of the 65 percent? If...
by Regina Neenan | Oct 15, 2012 | Social Media Strategy
A: Not only can you do this, but you absolutely should! Try a few of these easy blog boosters: Repurpose whole articles. This is different than republishing. Don’t simply copy and paste a newsletter article onto your blog. Rather, adapt the newsletter article for your...
by Regina Neenan | Oct 11, 2012 | B2B Marketing
Have you seen these statistics? Social media sites and blogs reach 80 percent of Internet users. Internet users spend 23 percent of their online time on social media sites or blogs. This is more than double the time spent on online gaming. Stats are intriguing, but...
by Regina Neenan | Oct 8, 2012 | Lead Generation
Is your company still on the fence about joining the blogosphere? Consider this statistic: B2B companies with blogs generate 67 percent more leads per month on average than non-blogging firms. If this stat motivates you to launch a company blog, keep these best...
by Regina Neenan | Oct 4, 2012 | Email Newsletter Marketing
It seems like a huge task sending your email newsletter. You spend the time approving the ideas and proofreading the articles. You make sure the design and content reflect your branding and objectives. Just because the heavy-lifting is over doesn’t mean your...
by Regina Neenan | Sep 28, 2012 | Proven Systems
If the odds of winning the lottery are 9 out of 10, you’d likely buy a ticket. If there’s a 90 percent chance of snow, you’ll take your snow boots. It’s a sure thing! According to our clients, you can bet on Proven Systems. On an internal...
by Regina Neenan | Sep 24, 2012 | Case Study
nVision Global, a worldwide freight audit, payment and logistics management service provider, is a company founded on innovation and customization. Its corporate motto, in fact, is “tomorrow’s vision today.” Based in Georgia, but with facilities on four continents and...
by Regina Neenan | Sep 17, 2012 | Email Newsletter Marketing
Interactivity makes eNewsletters stand out from other types of marketing. Readers can immediately take the action you want them to take, whether it’s downloading a white paper or visiting your website. People like immediate gratification, and email newsletters are the...
by Regina Neenan | Sep 13, 2012 | Email Marketing
Q: Our company invested in having a corporate video produced, and we’d like to show it to as many people as possible. Are there any reasons why we shouldn’t include it in our eNewsletter? A: Using your email newsletter is a highly effective way to distribute your...