by Regina Neenan | Nov 29, 2012 | B2B Marketing
Jordan Way is the director of our Client Success Services department, and he’s been in the email newsletter business for many years. If you are looking for a way to bring focus to your marketing message, he is the one to turn to. Jordan clearly explains what makes a...
by Regina Neenan | Nov 26, 2012 | Email Newsletter Marketing
Long before content marketing became a named and celebrated strategy among marketers worldwide, newsletters were doing the real work of content marketers: using content to inform prospects, nurture leads, and build relationships with clients. The newsletter is the...
by Regina Neenan | Nov 22, 2012 | Proven Systems
Thanksgiving is Nov. 22 this year, so here’s a list of 22 things that we here at Proven Systems are thankful for! We’ll have to force ourselves to stop at 22: I’m sure there are many more! (Also, this list is in no particular order.) Café Vino. For the past three...
by Regina Neenan | Nov 19, 2012 | Content Marketing
Quick quiz: What are the most widely used content marketing tactics in today’s content marketing world? According to Smart Insights, the “most popular content marketing tactics used by B2B marketers are article posting (79 percent), social media excluding...
by Regina Neenan | Nov 15, 2012 | Social Media Strategy
While it’s true that you should have a central team or person dedicated to social media marketing, they don’t have to work in a vacuum. In fact, they should reach out and get help from everyone in the company or organization. Social media marketing is all about...
by Regina Neenan | Nov 12, 2012 | Lead Generation
In September, Proven Systems hired Todd Bowolick in our sales department. We’re happy to add him to our team: he has extensive experience in B2B sales and marketing. I decided he’d be the perfect person to discuss how content marketing integrates into the modern sales...
by Regina Neenan | Nov 5, 2012 | Content Marketing
Separate but equal. The traditional business model keeps sales, marketing, and customer service in independent, exclusive departments. Each operates in its own silo, and there’s little need for crossover and collaboration among the three. The advent of the...
by Regina Neenan | Nov 1, 2012 | B2B Marketing
On LinkedIn the other day, I saw a discussion that piqued my interest: Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today? Just one word. What would you choose? The comments were many and varied. Some come to mind right away, like time,...
by Regina Neenan | Oct 29, 2012 | B2B Marketing
In the B2B realm of product/service marketing, how much does your company’s expertise in its related field matter to your audience? A lot! Be an expert Research shows that customers welcome and even seek out vendor-produced information on specific topics relating to...
by Regina Neenan | Oct 25, 2012 | Content Marketing
Few marketing pieces have the personal feel of a well-written blog. Readers feel a connection to the writer and find value in the content. Often, business leaders believe they need to personally write these pieces to get them just right, that their ideas won’t be...
