by Regina Neenan | Jan 14, 2013 | Email Newsletter Marketing
A newsletter is a great tool to have in your marketing toolbox. It keeps you top-of-mind for your prospects. It informs clients and potential clients of new services and products. You can use your newsletter to promote an event or demonstrate your knowledge of...
by Regina Neenan | Jan 10, 2013 | Email Newsletter Marketing
For B2B companies, getting better results from content marketing is an ongoing effort. At Proven Systems, we frequently field questions from clients about their email newsletters: How can I get more readers to interact with my newsletter? How can I increase the number...
by Regina Neenan | Jan 7, 2013 | B2B Marketing
Content marketing is the go-to marketing strategy. The question is no longer whether or not to produce content, but which outlets you should use to reach your readers. How many ways can you reach out to your prospects? The good people at the Content Marketing...
by Regina Neenan | Dec 31, 2012 | B2B Marketing
Content marketing is a fast-moving, always changing field. Technology improves with lightning-quick speed, and the hottest, most effective content marketing techniques adjust to keep pace. Users connect through multiple media and devices, and new platforms seem to...
by Regina Neenan | Dec 24, 2012 | Proven Systems
Are you struggling to keep your products and services in front of your customers and prospects? Developing a variety of enticing materials to send on a consistent schedule is a challenge. However, regularly reaching out to your clients and prospects doesn’t have to be...
by Regina Neenan | Dec 19, 2012 | B2B Marketing
What do we mean by trust, and why is trust important in today’s business climate? I think it really boils down to believing a company will do what it says it’s going to do, deliver the product it guarantees, live up to its promises. In B2B relationships, trust is...
by Regina Neenan | Dec 17, 2012 | Content Marketing
Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes of its...
by Regina Neenan | Dec 10, 2012 | Case Study
LynnCo Supply Chain Services coordinates logistics for clients with supply chains that span North America. Logistics may sound analytic and faceless, but LynnCo provides personal service like no other logistics company. The company’s Solutions Strategists understand...
by Regina Neenan | Dec 6, 2012 | Content Marketing
We get it. You’re busy in December. Especially in small and midsized businesses (SMB) where individuals wear a lot of different hats, sometimes the stress of the holidays can bubble over. Something’s got to give — just make sure it’s not your content marketing...
by Regina Neenan | Dec 3, 2012 | Content Marketing
Q: Blogs, fans, updates, newsletters, followers, posts, linkbacks — there are so many aspects of content marketing. It’s a little overwhelming! How do I get started? A: Feeling like a deer in headlights? Don’t be paralyzed by the fear of content...