The #1 Deadly Mistake B2B Marketers Make

B2C marketing targets individuals; B2B targets companies…Right? Wrong! The deadliest, most costly mistake we see marketers making is trying to talk to an entire company. When you forget that a single person is reading your message, you lose a prospect! B2B emails must...

Better Beers Inspire Better Marketing

It’s February. Many of us suffer from spring fever this time of year. We’re craving some sunshine, free time, and delicious brews—let someone else do the work! If that sounds like you, then come on out to Fort Collins, Colo., for Spring Break! Fort Collins is home to...

4 Great Reasons to Get Social

Making personal connections in a digital world can be challenging. Enter social media. Social media sites put you in direct contact with potential clients, which is why more B2B companies are using social media as a part of their marketing strategies. In fact,...

Don’t Market to Organizations-Talk to People!

The communications you have with clients and prospects inform their perception of your company. Does your company come across as impersonal, with automated emails and a lengthy, recorded phone tree? Have you ever received emails or phone calls that start with, “I’d...

What Makes Content Effective?

Q. There’s always a new trend to adopt. What is the best, most effective content for 2013? A: It’s true that another hot item always seems to be on the horizon. Whether it’s 140-character tweets, videos, or the return to long-form magazine articles, it’s difficult to...