by Regina Neenan | Jul 8, 2013 | Email Marketing
So, you’ve decided your business can’t afford not to have an email newsletter. Now the question remains: Do you outsource the creation and management of the entire email newsletter or do you pay for a do-it-yourself (DIY) software and tackle the newsletter on your...
by Regina Neenan | Jul 1, 2013 | Case Study
FilingSuppliesOnline.com is the organization expert. As an authorized Smead office product dealer, FilingSuppliesOnline.com offers a vast array of filing supplies and computerized document tracking solutions for a business’s record-management needs. An Internet-only...
by Regina Neenan | Jun 18, 2013 | Content Marketing
Your email newsletter is tired. Clicks are down and readers don’t seem to be responding to your sends. In short, your messaging is falling flat with readers and failing to elicit a desired response. What’s wrong? Quality content — or rather, a lack...
by Regina Neenan | Jun 13, 2013 | Proven Systems
June is Great Outdoors Month, and Colorado is the ideal place to participate in this annual tradition. The Proven Systems team loves to be outside, so getting the group to go horseback riding was an easy task. One Friday, we took off early and went to Sylvan Dale...
by Regina Neenan | Jun 6, 2013 | Lead Generation
You can see that people are coming to your website. Your reports tell you that readers open your newsletter. So why aren’t you generating more sales leads? The problem may be your offer. You are offering your readers something, right? If not, then creating an offer is...
by Regina Neenan | Jun 3, 2013 | Email Marketing
When tw telecom hired Proven Systems to produce its monthly email newsletter, the company wanted to create a marketing tool that would provide a monthly touch point for its clients and potential customers. What the communications team didn’t realize is that the...
by Regina Neenan | May 23, 2013 | Proven Systems
Phishing is a big, scary item in the news lately. Big name companies, like the Associated Press, have fallen prey to groups trying to gain access to their internal networks. These phishing attempts become more sophisticated all the time, masquerading as trustworthy...
by Regina Neenan | May 21, 2013 | B2B Marketing
When customer retention and education is the goal, an email newsletter is the champion of cost-effective marketing tools and tactics. In fact, according to the Forrester Research report, U.S. Email Marketing Forecast, 2009 to 2014, 70 percent of email marketing...
by Regina Neenan | May 16, 2013 | Content Marketing
White papers aren’t like other forms of downloadable information. Unlike ads, they offer valuable information to readers without overtly selling. And unlike data sheets, they are specifically focused on providing authoritative guidance to solve a particular problem....
by Regina Neenan | May 13, 2013 | Case Study
Perhaps even more challenging than keeping customers and prospects engaged throughout a long sales cycle is riding the wave of an unpredictable one. Such is the ever-present challenge faced by Rackmount Solutions, an industry leader in supplying custom server racks,...