by Regina Neenan | Nov 5, 2013 | Email Newsletter Marketing
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping...
by Regina Neenan | Oct 31, 2013 | Content Marketing
The benefits of having a business blog or eNewsletter are nearly endless — but trying to write and coordinate all that content can be overwhelming. Writer’s block is the kryptonite of content marketing. Sometimes, no matter how great your intentions are to get...
by Regina Neenan | Oct 28, 2013 | Content Marketing
When things get busy at the office, marketing tasks are typically the first to be put on the back burner. You can always write that blog post next week, and skipping just one newsletter won’t do any harm, right? The problem is that “next week” or...
by Regina Neenan | Oct 24, 2013 | B2B Customer Service
If your business were a restaurant, would it be the kind of restaurant where the waiter checks in to make sure your patrons are enjoying their meal … or would it be the kind of restaurant where once they get their food, they don’t see hide nor hair of your staff until...
by Regina Neenan | Oct 17, 2013 | Email Newsletter Marketing
According to a DemandGen report, 81% of businesses start the purchase process with a Web search. When potential customers find your website, how many clicks does it take to get to your most valuable content? The pages that are easily accessible will have the most...
by Regina Neenan | Oct 3, 2013 | B2B Marketing
You’re an expert in your field, but how do you convey that information to potential customers? You need to reach your readers in as many ways as possible so that you always remain top of mind when they experience a need that your company can fill. But what’s the best...
by Regina Neenan | Sep 26, 2013 | B2B Blog
You’ve passed the first hurdle: You have an email newsletter. You send regular, interesting content that is relevant to your readers. You’re doing everything right. But … your newsletter isn’t getting you the click-throughs you’d like. How can you boost your open and...
by Regina Neenan | Sep 19, 2013 | B2B Marketing
Sept. 22 heralds the autumnal equinox: The date when day and night are the same length. It also means that from this point forward, the days are getting shorter. Of course you’re not actually losing any hours in your workday, but when the sun sets early it can sure...
by Regina Neenan | Sep 12, 2013 | B2B Blog
A blog used to be something unique that made a business stand out. Now, it’s becoming a basic necessity. InsideView reports that companies with active blogs generate 67% more leads per month than other companies. With statistics like that floating around, every...
by Regina Neenan | Aug 29, 2013 | B2B Marketing, Uncategorized
As a federal holiday in the U.S. since 1894, Labor Day is entrenched in the American experience. It means different things to different people: Respect for the hard work of individuals, past and present. The end of summer. The beginning of school (that is, if you’re...