Long before content marketing became a named and celebrated strategy among marketers worldwide, newsletters were doing the real work of content marketers: using content to inform prospects, nurture leads, and build relationships with clients.

The newsletter is the original content marketing tool, which makes it a perfect foundation for companies that have or are seeking to launch a content marketing strategy. Newsletters are by nature packed with rich content, like valuable feature articles, expert Q&As, and industry insights.

Newsletter content bolsters your marketing campaigns in many ways:

• Serves as inspiration for blog posts: One newsletter feature article can realistically be repurposed into two or three shorter blog posts tailored for the blog’s intended audience.
• Can be repurposed into guest articles on other industry websites: An article in your newsletter can reach a broader audience and establish your company as a go-to expert when repurposed and posted on an external site relating to your industry.
• Provides weeks’ worth of social media updates: Just one newsletter article can be packed with dozens of interesting one-line facts, statistics, and quotes that can be posted as tweets or status updates on your social media sites. Spreading these out over time means your newsletter can seed your social media content for weeks!

Since so much of your content marketing strategy can depend on your newsletter, it’s imperative that the newsletter is professional, valuable, and consistent. This can be harder than it sounds, which drives many companies to outsource their newsletter to a professional newsletter production company.

Proven Systems takes the hassle out of newsletter production for companies of all sizes and industries.

“Around here, we like to say you can turn your biggest marketing pain into your largest revenue gain,” says Proven Systems founder Marc Dube.

Imagine you or your staff spending only a couple of hours total on each newsletter issue — not 20 or 40. By working with Proven Systems’ team of marketing experts, your newsletter not only sends on time, but the results are also better: more Web traffic, more white paper downloads, and more sales inquiries. And Proven Systems can help you turn that powerful newsletter content into strategic content marketing for your other media channels.