An email newsletter is more than flawlessly written, educational content. It is a visually stimulating work of art that incorporates a company’s brand and messaging into a unique, eye-catching, and polished design.
When professionally produced, an eNewsletter’s design accomplishes a lot for your messaging:
- establish a strong visual connection with your readers
- bring out headlines
- allow for easy navigation through sections
- draw attention to special offers
- increase open rates and click-throughs
Unfortunately, this visual connection and readability is often lost in templated eNewsletter designs. The lackluster visuals and limited branding of a one-size-fits-all eNewsletter run the risk of falling flat with readers. It’ll likely end up in the trash folder — ensuring that the audience never benefits from the valuable content contained within.
If you’re going to the trouble of producing a newsletter, you need to make it worth the time. A premium, one-of-a-kind eNewsletter design is ideal because it incorporates your unique branding and style guidelines.
The end result? A clean, professional eNewsletter that is guaranteed to capture the attention of your audience, increase open rates and establish a lasting visual connection with your target audience.