What’s the secret? Trust. If your readers trust your company and recognize your brand, then they’re much more likely to click through to your emails.
Connecting to readers with customization
Building trust can start before your audience ever reads a word of your newsletter. A custom design for your email marketing that incorporates the visual appeal of your brand — the colors, logo, and other graphic elements you use on your website — not only makes your message eye-catching, it also makes it instantly recognizable as coming from a company readers already know. Starting with that kind of familiarity can quickly increase open rates.
Of course, you want your readers to do more than simply open your great-looking newsletter — you also want them to do something with it. Custom design offers benefits that go beyond aesthetic appeal. An effective eNewsletter design takes several visual elements into consideration to increase interaction and clickthroughs:
- Makes headlines more noticeable and appealing.
- Highlights important announcements and brings special offers to the reader’s attention.
- Simplifies navigation so readers can easily move through the different sections of the newsletter.
- Features helpful links to your website and other high-value materials.
Getting it right
Despite its many benefits, a custom eNewsletter is a tremendous undertaking. Not only is there the coding itself, but there’s also the process of making sure the newsletter design displays well in all the major email clients and platforms.
It’s not a job for the faint of heart, and many opt to overcome the hurdles by using a generic template design offered through basic email marketing software. However, simply adding your logo into a template doesn’t have the same effect as sending a unique newsletter that’s customized to your brand and geared toward your specific marketing goals — and your readers will notice the difference.
A newsletter custom design will get you the results you need. Fortunately, Proven Systems has experienced programmers and designers on staff who have created dozens of custom designed eNewsletters for our many clients. Just check out our newsletter design gallery for a few examples.
We can help with your eNewsletter custom design, too. It’s time to take your branding to the next level and ensure you’re putting your best foot forward in every aspect of your marketing, including your email newsletter.