It seems like a huge task sending your email newsletter. You spend the time approving the ideas and proofreading the articles. You make sure the design and content reflect your branding and objectives.

Just because the heavy-lifting is over doesn’t mean your newsletter should just sit in some dusty inbox file. The possibilities are nearly endless for using your email newsletter content. Here are some of our favorites:

• Archive past newsletters on your website. These keyword-rich pages are a great way to improve your SEO.
• Blog content. You know you don’t have enough time to keep up with your blog. Take it easy and use parts of newsletter articles or combine a few key points for a fresh blog post.
• Educate prospects. If a salesperson is developing a relationship with a prospect and wants to give timely, in-depth analysis of an industry trend, send her an article from a recent newsletter that covers that topic.
• Social media posts. A statistic or especially thoughtful quote from an expert is fantastic material for your social media platforms.

These are just a few methods for getting more miles out of your newsletter. For more inspiration for reusing your valuable newsletter content, download our special report.

Tell us how you reuse your eNewsletter content.