In a word, relevance. In a March 2013 survey by BtoB Magazine, B2B marketers say their No. 1 email marketing success tactic is delivering content that’s relevant to a particular segment of their readers.
The Lyris Annual Email Optimizer Report shows that email list segmentation brings a wealth of benefits:
- 39% increase in open rates
- 34% increase in email relevance
- 28% lower unsubscribe rate
- 24% increase in sales leads
- 15% decrease in spam complaints
- 14% improvement in word-of-mouth
Remember: Relevance is key to engaging your contacts. So improve your email list segmentation, create content that’s applicable to those readers, and increase your chances for email marketing success!
Is your email marketing relevant to your audience? Contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com for a no-cost consultation and evaluation of your current email marketing practices.
Segmentation is one aspect of email marketing improvement, but don’t forget that additional lift comes from well targeted content and offers.