So, you’ve decided your business can’t afford not to have an email newsletter. Now the question remains: Do you outsource the creation and management of the entire email newsletter or do you pay for a do-it-yourself (DIY) software and tackle the newsletter on your own?

There are many seemingly economical DIY options including email templates and distribution software, but there are also many potential pitfalls to doing it yourself. What you may not realize with many email newsletter template and software services is everything that’s not included.

Proven Systems Founder and President Marc Dube explains, “Even with the most cutting-edge software, you’re still faced with managing every aspect of the newsletter yourself. Topic creation, professional writing, project management, list creation and maintenance, HTML coding, testing, reporting … the list goes on.”

“All those pieces of the process still take your time and effort,” says Dube. “And if you didn’t have time for all those steps before, a new software program won’t magically make the time appear in your schedule.”

Think of an orchestra: Each musician and instrument may sound beautiful when playing solo, but when all the instruments are played together, it takes the expertise, timing and coordination of the orchestra’s conductor to turn the individual melodies into a musical symphony. Likewise, producing timely email newsletters takes a well orchestrated effort — from design, layout and branding; creation of relevant, original content; editing and final polishing; to comprehensive tracking and distribution reports — this is what Proven Systems delivers to its clients.

For example, if an article in the email newsletter requires an interview from a key source, Proven Systems will arrange and conduct the interview, then write and edit the article. After a newsletter sends, the Proven Systems production team helps clients look at the data collected from the newsletter and see what newsletter sections and article topics generated the most interest from readers. This insight helps you chart a course of action for future email newsletters. Proven Systems collaborates with you to ensure you’re getting the most out of your first-class email newsletter.

While you remain in charge, you can confidently delegate the time-consuming work of your newsletter production to professionals who have the expertise and dedicated time to make the process easy on you.