Some may argue that email isn’t as personal as other forms of marketing communication. But research shows that for many people, email actually is a “warm fuzzy” that enhances their image of the sender.

Epsilon’s Email Branding Survey reveals that 57 percent of consumers feel they have a more positive impression of companies they’ve done business with when they receive emails from that company.

“This telling stat provides direct evidence that companies can develop and foster a positive image with even the most casual of customers by reaching out via email post-purchase.” (source: Beyond the Click: The Indirect Value of Email)

Such evidence supports the strategy of using email marketing not only as a quick-response sales or lead-generation tool but as a vehicle for long-term relationship building, too. By reaching out to customers via email after a purchase, a company can:

1. Gauge customer satisfaction — Customers aren’t shy about responding and sharing their purchasing experiences, especially if the experience fell short of their expectations. When you get feedback, you can quickly respond and right any wrongs in the eyes of the customer.
2. Educate customers about the products they purchased — Customers rely on you to be the go-to expert for your products or services. Through post-purchase email communication, you can proactively share your expertise and knowledge and secure your customers’ confidence.
3. Show the customer you care — Often, all a customer really wants is to know that you appreciate their business. Email communication sent for no other purpose but to say “thank you” can score big points with a customer … and future business for you!

Bottom line: A simple, well-crafted email can make a positive impression and a lasting effect on customers who invest their money and their confidence in your company.

Want to learn more email marketing tips and strategies? Contact the team at Proven Systems at 800-720-5398 or info@provensystems.com.