Does your office resemble a ghost town this time of year? Everyone is fitting in camping trips, beach vacations, time with family, and of course, just plain lazy, dog days of summer. At times it can feel like nothing will be accomplished during the summer months. There are just too many distractions. And who can concentrate when the temperatures are this high? (117 degrees in Las Vegas on July 1? C’mon, man!)

It would be nice to just throw in the beach towel, and take a break from it all for a few weeks. But you know that marketing waits for no one. Your competitors are still churning out content, generating new leads.

Also, there are many summertime advantages to keep you inspired.

Relaxed people. The long days of summer and outside recreation should ideally lead to a more relaxed work team. Vacations and time off let people decompress, helping everyone  bring new creative energies to tired old projects.

Quiet office. If half your office is gone, it tends to be a little less noisy, right? Use that down time to buckle down on some projects that are especially challenging.

General giddiness. Summer brings out the kid in each of us. Racing down hills in wagons and on skateboards. Catching fireflies. Roasting marshmallows. Running barefoot in the creek. Even thinking about your first marketing job at the neighborhood lemonade stand conjures up warm fuzzies of awesome summer days. Let those sweet memories inspire your work today.

If that’s not enough and you still catch yourself looking out the window or constantly checking the clock, then call in some backup. Content marketing — everything from newsletters to blogs to case studies — can be easily outsourced. This not only frees up your time, but it also provides consistent material and a fresh new perspective on your goods and services.

Set your company up for success. Get the content started now so it’s flowing in September when everyone is back and ready to do business. Contact Proven Systems for a no-cost, no-obligation evaluation of your current content marketing results.