As a marketer or a CEO, you want to get your marketing messages in front of as many eyes as possible. That’s just common sense, right? The more people who see or hear about your company, the more business you’ll get. Easy as pie.

So how do you move your messages beyond your opt-in email list or your already devoted clients? You have to create content that they want to share. Articles they want to pass on. Offers they want to talk about with colleagues or friends.

You can make your content more shareable. Try some of these techniques:

1. Ask readers to share it. Don’t mince words here, either. This is no time for subtlety. Try saying something like “Forward to a friend” or “Share on Facebook” or “Re-Tweet this.” Crossing your fingers isn’t enough. Be direct, because you get what you ask for.
2. Incentivize sharing. Some companies use complex loyalty programs that offer points for different activities, like commenting on posts or sharing articles. You can do that, or you can just keep it simple. For example, offer a drawing for a prize for everyone who shared your message on a social media site.
3. Reveal something valuable. If your email newsletter includes something of value that really helps people, then readers will pass it on.
4. Make it interesting. A controversial take on an issue or a hilarious or wacky video will get forwarded to an appreciative audience.
5. Send it at the right time. The best time to reach B2B businesspeople is the middle of the day, from 10 a.m. – 2 p.m. Capture readers’ interest while they’re eating lunch, and they just may feel sociable enough to send it on.

Content marketing is one of the most effective ways to reach your clients and prospects. If you’re already in the routine of regularly contacting your clients and prospects, then the next step is simply improving the quality or your materials. Take these steps to make your company’s information the next hot thing in your industry.

Is your content hiding in the corner? Proven Systems will coax it into the spotlight! We’ll take your marketing content from shy to sharable, fast. Just give us a call.