2014 is still young, and it’s a great time to do beginning-of-year cleanup on your marketing program. It’s easy to get caught up in complex new marketing strategies, but remember to touch base with the foundation of your program: your website.

A company’s website is the hub of its marketing program. All rivers lead to that ocean: social media marketing, email marketing, direct mail, and more. Most businesses spend a substantial amount of time and money on their websites — so make sure yours is being seen!

Are you still performing the best practices that keep people coming back to your website?

1. Regular content. Give people a reason to come to your website over and over again. Building up a stockpile of relevant content will both boost search engine rankings and help establish your business as a source of information in your industry.
2. Optimize. Make sure people who are looking for your content can find it. The ways to optimize your website for search engine rankings change often, so if you haven’t checked in on it in a while, this is a good time to make sure your SEO is on point.
3. Use social media. Make it easy for people to share your content if they like it. Many websites find that their social media traffic doubles (or more!) when they add social share buttons to their content.
4. Start an email newsletter. Remind people that you’re here and you’re valuable. People won’t often remember to revisit websites to check on blogs or updates. But a newsletter delivers information regularly, right into your target viewers’ inboxes. These reminders keep your business top of mind so that when your readers do decide they need something you offer, they know exactly where to go.

Your website may be the center of your marketing strategy, but it’s also a part of a larger whole. Each piece of the puzzle helps the other pieces grow. When you give the foundation a boost, you give the whole system a boost.

When was the last time you made sure the hub of your marketing program was up to date and functioning smoothly? Take this chance to check in and oil the gears so that the rest of your marketing can reap the benefits.

Let us show you how an eNewsletter can be the superstar of your marketing program. Contact us at (800) 720-5398 or info@provensystems.com to take the first step.