As we get closer and closer to ringing in the New Year, you probably have a lot on your mind. You’re thinking about the good times of 2014 and how this is the year you’ll finally stick to your New Year’s resolutions — really!

We’re looking forward to 2015 as well, and we’re excited about all the new things it will bring — especially in the world of content marketing. We’ve identified five content marketing trends for the upcoming year that are sure to elevate your marketing efforts.

Blogs will become a powerful marketing tool — A Business2Community report on inbound marketing reveals staggering statistics about businesses that blog. 95% of small businesses believe that blogging is an effective marketing tool — and for good reason. Companies that blog generate 126% more leads compared to companies that do not. Blogs also produce 434% more indexed pages for company websites, which has a huge impact on search engine rankings.

Mobile content will grow more popular — This generation is constantly turning to their mobile devices for information. Mobile optimization and the ability to reach customers while they are out and about will be more important than ever in 2015. Tools such as social media, email, and mobile-optimized blogs will reach this on-the-go audience.

Marketing noise will increase — In the marketing world, “noise” is a way to describe content that doesn’t add value. While more businesses are attempting to produce content, not all of it is quality content. Well written, high-quality content production will be more important than ever for businesses who want to see results from their marketing effort.

Email will still play a pivotal role in marketing — Email remains one of the most convenient and trusted ways for the business world to communicate. And customers rely on email communication just as much as businesses do. Email communications are proven to be 40 times more effective at acquiring new customers than Facebook or Twitter.

Content marketing will still be king — Although some naysayers believe content marketing will trickle off in popularity, the numbers don’t lie. Content marketing generates more website visits, subscribers, and ultimately more leads per month than businesses that don’t blog. With benefits like those, companies aren’t going to be halting their efforts any time soon. And in fact, more businesses will be turning to content production than before.

We cannot wait to see all of these exciting new developments come to fruition in the New Year. Your business can get a head start on making 2015 a success by focusing your market efforts in these areas and creating content that your audience will love.

Start 2015 off right with a content marketing plan that will take your business higher. Contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com for a no-cost consultation.