by Regina Neenan | Aug 11, 2014 | Lead Generation, Uncategorized
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? A: There are a couple of tricks to encourage more people to fill out your...
by Regina Neenan | Apr 28, 2014 | Uncategorized
A: Conventional marketing wisdom says that B2B is a completely different animal from B2C, but that isn’t necessarily so. In fact, taking a page or two from B2C’s marketing playbook could help you make more sales — because no matter whether you’re marketing to...
by Regina Neenan | Apr 18, 2014 | Content Marketing, Uncategorized
There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the perfect 140-character tweet. In fact, studies show that almost...
by Regina Neenan | Mar 20, 2014 | Uncategorized
Multi-channel marketing is a double-edged sword: To stay competitive, your business certainly can’t do without it, but if you waste precious time focusing on the wrong channels, your results could be as few and ineffective as if you’d done nothing at all. It’s an...
by Regina Neenan | Jan 16, 2014 | Uncategorized
For many businesses, obtaining personal information from potential customers is the first step in the sales process and an important part of how their business is run. But where does the balance lie between how much information your business wants to gain — and how...
by Regina Neenan | Aug 29, 2013 | B2B Marketing, Uncategorized
As a federal holiday in the U.S. since 1894, Labor Day is entrenched in the American experience. It means different things to different people: Respect for the hard work of individuals, past and present. The end of summer. The beginning of school (that is, if you’re...