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Boost Your SEO without the Tricks

Posted on June 10th, 2015 by Regina Neenan

In its early days, search engine optimization just meant cramming as many keywords into your website or article page as possible. But as engine crawlers have become more sophisticated, and website visitors more internet savvy, it has become a weak … Read more.

Tags: b2b business, online search engine, SEO, sharable content, social media, website

5 Great Examples of Content Marketing Before Internet

Posted on November 7th, 2014 by Regina Neenan

Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form … Read more.

Tags: cavemen, Content Marketing, content marketing history, Jell-O, John Deere, Michelin, original content marketers, Procter & Gamble

The Blog: Silly Name, Staggering Results

Posted on October 10th, 2014 by Regina Neenan

You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with … Read more.

Tags: B2B blogging, blog, blog program

Build Customer Trust Through Newsletter Distribution

Posted on September 30th, 2014 by Regina Neenan

If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is that … Read more.

Tags: b2b customer, B2B newsletter, customer relationship, customer success, email newsletter, Email Newsletter Marketing

Newsletters Keep Information in the Pipeline

Posted on September 8th, 2014 by Regina Neenan

If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and … Read more.

Tags: b2b business, b2b customer service, B2B marketing, B2B marketing tactics, B2B newsletter, eNewsletter

5 Mistakes that Drive Away Leads

Posted on August 21st, 2014 by Regina Neenan

The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years … Read more.

Tags: B2B, B2B blog, B2B marketing, blog content, client communication, Content Marketing, Lead Generation

Why Don’t More People Fill Out My Contact Form?

Posted on August 11th, 2014 by Regina Neenan

Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? … Read more.

Tags: b2b lead generation, B2B marketing, contact forms, email newsletter, increase leads, website traffic

Can You Use B2C Marketing Tactics in the B2B Sphere?

Posted on April 28th, 2014 by Regina Neenan

A: Conventional marketing wisdom says that B2B is a completely different animal from B2C, but that isn’t necessarily so. In fact, taking a page or two from B2C’s marketing playbook could help you make more sales — because no matter … Read more.

Tags: B2B, B2B content marketing, B2B marketing

Content: Why Does It Matter?

Posted on April 18th, 2014 by Regina Neenan

There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the … Read more.

Tags: B2B marketing, content, Content Marketing

Are You Taking Advantage of the Right Marketing Channels?

Posted on March 20th, 2014 by Regina Neenan

Multi-channel marketing is a double-edged sword: To stay competitive, your business certainly can’t do without it, but if you waste precious time focusing on the wrong channels, your results could be as few and ineffective as if you’d done nothing … Read more.

Tags: B2B marketing, marketing channel, multi-channel marketing
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  • About
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    • Active Blogs
    • Email Newsletter Production & Design Services
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    • Opt-In Email List Brokerage
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    • Email Software Platform with Marketing Support
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