by Regina Neenan | Jun 10, 2015 | Uncategorized
In its early days, search engine optimization just meant cramming as many keywords into your website or article page as possible. But as engine crawlers have become more sophisticated, and website visitors more internet savvy, it has become a weak and undesirable...
by Regina Neenan | Nov 7, 2014 | Content Marketing, Uncategorized
Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form is just great story telling. While...
by Regina Neenan | Oct 10, 2014 | B2B Blog, Uncategorized
You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with features like comments and links to increase...
by Regina Neenan | Sep 30, 2014 | Email Newsletter Marketing, Uncategorized
If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is...
by Regina Neenan | Sep 8, 2014 | Case Study, Email Newsletter Marketing, Uncategorized
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and innovated according...
by Regina Neenan | Aug 21, 2014 | B2B Blog, Lead Generation, Uncategorized
The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years later, was one of the first ways...