by Regina Neenan | Aug 13, 2012 | Social Media Strategy
Although there is no scientific answer to this great question, there are guidelines that can help you answer it for your company. First, consider the frequency of your other major content marketing tools such as your eNewsletter. Since these foundational tools help...
by Regina Neenan | Aug 9, 2012 | Social Media Strategy
“Consistency” is a word you can’t avoid when applying best practices to content marketing. But there’s another “c” word that is just as important and maybe a little more difficult to fully understand and execute: cohesion. To be consistent is simply to be regular in...
by Regina Neenan | Aug 2, 2012 | Social Media Strategy
Social media marketing is not spontaneous — it just looks that way As tempting as it may be to “wing it,” incorporating social media outlets into to your overall content marketing strategy requires great care and forethought. “Content strategy starts with the big...
by Regina Neenan | Jul 31, 2012 | Social Media Strategy
Content marketing has far surpassed buzzword or fad status: Today 90 percent of companies employ content marketing in their overall marketing strategies and spend an average of 26 percent of their marketing budgets on it. The companies who employ it correctly don’t...
by Regina Neenan | Mar 26, 2012 | Social Media Strategy
It may seem strange that something as seemingly free-spirited and ever-changing as social media can have tangible B2B marketing results including a solid ROI. But two of marketing’s core components are education and customer service — each of which is also a key...
by Regina Neenan | Mar 12, 2012 | Social Media Strategy
If you’re waiting for the social media craze to fizzle out instead of joining the trend, you may want to rethink your stance. Not only is social media marketing undoubtedly here to stay, it also is proving to be a powerful tool for both B2B and B2C marketers. A study...
