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Social Media Strategy

Do’s and Don’t of a B2B Social Media Strategy

Posted on September 25th, 2014 by Regina Neenan

Social media is a common tool for most modern businesses, and for good reason — Business2Community reports 66% of B2B marketers believe that lead generation is a benefit of using social media marketing. But connecting with potential buyers is harder … Read more.

Tags: analytics, B2B communications, B2B social media, client communication, social media campaigns, social media posts

Maximize Shareability with Contagious Content

Posted on August 14th, 2014 by Regina Neenan

The internet is a strange and unpredictable place. It’s easier than ever for users to consume and generate online content, and virtually any topic typed into a search engine can result in thousands of hits. But with billions of people … Read more.

Tags: B2B blog, B2B marketing, B2B marketing tactics, contagious content, Content Marketing, shareable, social media marketing

B2B Social Media Strategy Matters!

Posted on April 8th, 2013 by Regina Neenan

Social media is an easy way to get a conversation started with your customers, but posting information is only half the battle. Like other marketing communications, successful social media campaigns demand your presence and, most importantly, timely interaction. Ignoring posts … Read more.

Tags: B2B social media, customer experience, social media campaigns

4 Great Reasons to Get Social

Posted on February 4th, 2013 by Regina Neenan

Making personal connections in a digital world can be challenging. Enter social media. Social media sites put you in direct contact with potential clients, which is why more B2B companies are using social media as a part of their marketing … Read more.

Tags: B2B communication, corporate blogging, LinkedIn, outsourcing

One Secret to Social Media Marketing: Tap into Employees

Posted on November 15th, 2012 by Regina Neenan

While it’s true that you should have a central team or person dedicated to social media marketing, they don’t have to work in a vacuum. In fact, they should reach out and get help from everyone in the company or … Read more.

Tags: B2B marketing, Content Marketing, corporate blog, employee insight

Can I Use My Newsletter to Boost My Blog?

Posted on October 15th, 2012 by Regina Neenan

A: Not only can you do this, but you absolutely should! Try a few of these easy blog boosters: Repurpose whole articles. This is different than republishing. Don’t simply copy and paste a newsletter article onto your blog. Rather, adapt … Read more.

Tags: corporate blogs, Email Newsletter Marketing, repurpose content, thought leadership

Social Media Posts: What’s the Magic Number?

Posted on August 13th, 2012 by Regina Neenan

Although there is no scientific answer to this great question, there are guidelines that can help you answer it for your company. First, consider the frequency of your other major content marketing tools such as your eNewsletter. Since these foundational … Read more.

Tags: editorial calendar, social media posts, top-of-mind, unfriending

Social Media Messaging Tip

Posted on August 9th, 2012 by Regina Neenan

“Consistency” is a word you can’t avoid when applying best practices to content marketing. But there’s another “c” word that is just as important and maybe a little more difficult to fully understand and execute: cohesion. To be consistent is … Read more.

Tags: branding, cohesion, consistency, Content Marketing

Strategize for Social Media Results!

Posted on August 2nd, 2012 by Regina Neenan

Social media marketing is not spontaneous — it just looks that way As tempting as it may be to “wing it,” incorporating social media outlets into to your overall content marketing strategy requires great care and forethought. “Content strategy starts … Read more.

Tags: content marketing strategy, planning, social media

Great Social Media Campaign Starts With Great Content

Posted on July 31st, 2012 by Regina Neenan

Content marketing has far surpassed buzzword or fad status: Today 90 percent of companies employ content marketing in their overall marketing strategies and spend an average of 26 percent of their marketing budgets on it. The companies who employ it … Read more.

Tags: Content Marketing, marketing strategy, timeliness in marketing
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  • About
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