by Regina Neenan | Sep 25, 2014 | Social Media Strategy
Social media is a common tool for most modern businesses, and for good reason — Business2Community reports 66% of B2B marketers believe that lead generation is a benefit of using social media marketing. But connecting with potential buyers is harder for B2B than it is...
by Regina Neenan | Aug 14, 2014 | Content Marketing, Social Media Strategy
The internet is a strange and unpredictable place. It’s easier than ever for users to consume and generate online content, and virtually any topic typed into a search engine can result in thousands of hits. But with billions of people across the globe accessing this...
by Regina Neenan | Apr 8, 2013 | Social Media Strategy
Social media is an easy way to get a conversation started with your customers, but posting information is only half the battle. Like other marketing communications, successful social media campaigns demand your presence and, most importantly, timely interaction....
by Regina Neenan | Feb 4, 2013 | Social Media Strategy
Making personal connections in a digital world can be challenging. Enter social media. Social media sites put you in direct contact with potential clients, which is why more B2B companies are using social media as a part of their marketing strategies. In fact,...
by Regina Neenan | Nov 15, 2012 | Social Media Strategy
While it’s true that you should have a central team or person dedicated to social media marketing, they don’t have to work in a vacuum. In fact, they should reach out and get help from everyone in the company or organization. Social media marketing is all about...
by Regina Neenan | Oct 15, 2012 | Social Media Strategy
A: Not only can you do this, but you absolutely should! Try a few of these easy blog boosters: Repurpose whole articles. This is different than republishing. Don’t simply copy and paste a newsletter article onto your blog. Rather, adapt the newsletter article for your...
