by Regina Neenan | Feb 11, 2013 | Lead Generation
Q: With so much information and competition out there, it can be difficult to stand out from the crowd. What’s the best way to quickly connect with prospects? A: Let your customers and prospects know there’s a person behind your business. Even though you’re on a...
by Regina Neenan | Nov 12, 2012 | Lead Generation
In September, Proven Systems hired Todd Bowolick in our sales department. We’re happy to add him to our team: he has extensive experience in B2B sales and marketing. I decided he’d be the perfect person to discuss how content marketing integrates into the modern sales...
by Regina Neenan | Oct 8, 2012 | Lead Generation
Is your company still on the fence about joining the blogosphere? Consider this statistic: B2B companies with blogs generate 67 percent more leads per month on average than non-blogging firms. If this stat motivates you to launch a company blog, keep these best...
by Regina Neenan | Aug 28, 2012 | Lead Generation
If you’re struggling to develop qualified, motivated prospects, and efficiently turn those prospects into customers, consider the following questions: Are you trying to generate leads from hours of cold calling? Are your contacts not at a point in the buying...
by Regina Neenan | Jul 23, 2012 | Lead Generation
There’s an old saying about friendship advising we should “make new friends but keep the old. One is silver, the other is gold.” The same is true for customers. Generating new customers ensures a healthy sales funnel. But old customers — the ones who...
by Regina Neenan | Jul 5, 2012 | Lead Generation
A good eFlier gets straight to the point and has a clear call to action. eFliers are arguably the most powerful yet versatile marketing tool for communicating a single message and evoking a specific action from readers. eFliers can be extremely effective for specific...