Interview with a Salesman

In September, Proven Systems hired Todd Bowolick in our sales department. We’re happy to add him to our team: he has extensive experience in B2B sales and marketing. I decided he’d be the perfect person to discuss how content marketing integrates into the modern sales...

Use Blog to Generate Leads

Is your company still on the fence about joining the blogosphere? Consider this statistic: B2B companies with blogs generate 67 percent more leads per month on average than non-blogging firms. If this stat motivates you to launch a company blog, keep these best...

How to Find New, Qualified Leads

If you’re struggling to develop qualified, motivated prospects, and efficiently turn those prospects into customers, consider the following questions: Are you trying to generate leads from hours of cold calling? Are your contacts not at a point in the buying...

Keep Your Customers!

There’s an old saying about friendship advising we should “make new friends but keep the old. One is silver, the other is gold.” The same is true for customers. Generating new customers ensures a healthy sales funnel. But old customers — the ones who...

Add eFliers to Marketing Mix

A good eFlier gets straight to the point and has a clear call to action. eFliers are arguably the most powerful yet versatile marketing tool for communicating a single message and evoking a specific action from readers. eFliers can be extremely effective for specific...