by Regina Neenan | Apr 7, 2014 | Lead Generation
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general analytics data that doesn’t actually tell you anything about your site’s visitors or what they’re...
by Regina Neenan | Mar 31, 2014 | Lead Generation
Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to take advantage of a potential customer’s initial interest:...
by Regina Neenan | Mar 3, 2014 | Lead Generation
Should you have a referral program in place? This is a question you may have asked yourself casually, perhaps multiple times — a referral program is the kind of lead generation tactic that marketers may see as a nice, additional feature that won’t necessarily make a...
by Regina Neenan | Jun 6, 2013 | Lead Generation
You can see that people are coming to your website. Your reports tell you that readers open your newsletter. So why aren’t you generating more sales leads? The problem may be your offer. You are offering your readers something, right? If not, then creating an offer is...
by Regina Neenan | Mar 11, 2013 | Lead Generation
Nearly every business buyer starts the purchasing process on the Web. In fact, according to a May 2012 study by Demand Gen Report, 81% of them begin their search with an online search engine. Purchasers usually initiate contact with a vendor: 9 out of 10 business...
by Regina Neenan | Mar 4, 2013 | Lead Generation
Marketers and salespeople talk endlessly about the sales funnel, and with good reason. This model informs much of the way professionals approach and evaluate the effectiveness of particular campaigns and strategies. When approaching the sales funnel, the best place to...