How Long Do I Have Until My Leads Turn Cold?

Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to take advantage of a potential customer’s initial interest:...

Referral Programs: Supercharge Your Marketing

Should you have a referral program in place? This is a question you may have asked yourself casually, perhaps multiple times — a referral program is the kind of lead generation tactic that marketers may see as a nice, additional feature that won’t necessarily make a...

The No. 1 Way to Generate Sales Leads Online

You can see that people are coming to your website. Your reports tell you that readers open your newsletter. So why aren’t you generating more sales leads? The problem may be your offer. You are offering your readers something, right? If not, then creating an offer is...