Tips for Attracting Users to Your Sales Funnel

Posted on March 4th, 2013 by Regina Neenan

Marketers and salespeople talk endlessly about the sales funnel, and with good reason. This model informs much of the way professionals approach and evaluate the effectiveness of particular campaigns and strategies. When approaching the sales funnel, the best place to … Read more.

Use Blog to Generate Leads

Posted on October 8th, 2012 by Regina Neenan

Is your company still on the fence about joining the blogosphere? Consider this statistic: B2B companies with blogs generate 67 percent more leads per month on average than non-blogging firms. If this stat motivates you to launch a company blog, … Read more.

How to Find New, Qualified Leads

Posted on August 28th, 2012 by Regina Neenan

If you’re struggling to develop qualified, motivated prospects, and efficiently turn those prospects into customers, consider the following questions: Are you trying to generate leads from hours of cold calling? Are your contacts not at a point in the buying … Read more.

Keep Your Customers!

Posted on July 23rd, 2012 by Regina Neenan

There’s an old saying about friendship advising we should “make new friends but keep the old. One is silver, the other is gold.” The same is true for customers. Generating new customers ensures a healthy sales funnel. But old customers … Read more.

Add eFliers to Marketing Mix

Posted on July 5th, 2012 by Regina Neenan

A good eFlier gets straight to the point and has a clear call to action. eFliers are arguably the most powerful yet versatile marketing tool for communicating a single message and evoking a specific action from readers. eFliers can be … Read more.

How Can I Increase Web Conversions?

Posted on May 17th, 2012 by Regina Neenan

A:To increase Web conversions and get prospects moving through the sales funnel more quickly and efficiently, you must offer value to prospects and get it in front of them so they can take advantage of it. Don’t hide valuable offers … Read more.

Why Is It Important to Make eNewsletter Interactive?

Posted on April 26th, 2012 by Regina Neenan

Adding an interactive element that sparks interest and evokes a response among recipients is the heart of lead generation through email marketing. By adding a valuable, no-strings-attached offer on the main page of your email newsletter, you will start building … Read more.

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