Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general data that doesn’t actually tell you anything about your site’s visitors or … Read more.
A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by … Read more.
The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years … Read more.
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? … Read more.
For B2B companies, a well-designed and informative website isn’t enough of a web presence anymore. Web-savvy customers expect even veteran B2B companies to be available via a number of marketing channels. Are you proactive enough with your online marketing? Good … Read more.
Leads, leads, leads — what every marketer wants. But in order to generate leads, you have to understand them. And for being such a common element in marketing, a surprising number of people don’t know exactly what they are. What … Read more.
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general analytics data that doesn’t actually tell you anything about your site’s visitors … Read more.
Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to … Read more.
Should you have a referral program in place? This is a question you may have asked yourself casually, perhaps multiple times — a referral program is the kind of lead generation tactic that marketers may see as a nice, additional … Read more.
You can see that people are coming to your website. Your reports tell you that readers open your newsletter. So why aren’t you generating more sales leads? The problem may be your offer. You are offering your readers something, right? … Read more.
