by Regina Neenan | Mar 20, 2015 | Lead Generation
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general data that doesn’t actually tell you anything about your site’s visitors or what they’re really...
by Regina Neenan | Oct 13, 2014 | B2B Marketing, Lead Generation
A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the...
by Regina Neenan | Aug 21, 2014 | B2B Blog, Lead Generation, Uncategorized
The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years later, was one of the first ways...
by Regina Neenan | Aug 11, 2014 | Lead Generation, Uncategorized
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? A: There are a couple of tricks to encourage more people to fill out your...
by Regina Neenan | Jun 2, 2014 | Lead Generation
For B2B companies, a well-designed and informative website isn’t enough of a web presence anymore. Web-savvy customers expect even veteran B2B companies to be available via a number of marketing channels. Are you proactive enough with your online marketing? Good news:...
by Regina Neenan | May 13, 2014 | Lead Generation
Leads, leads, leads — what every marketer wants. But in order to generate leads, you have to understand them. And for being such a common element in marketing, a surprising number of people don’t know exactly what they are. What is a lead? The definition of a lead is...