by Regina Neenan | Jun 14, 2012 | Email Newsletter Marketing
Good marketing is meant to evoke a response from its intended audience. So the old adage “no news is good news” shouldn’t apply to email marketing campaigns, right? Not necessarily. According to MarketingSherpa, an online marketing research company,...
by Regina Neenan | Jun 7, 2012 | Email Newsletter Marketing
Email newsletters are among the most effective and affordable methods of educating, building rapport with and establishing credibility among customers and prospects. So does that mean it can’t double as a powerful lead-generation tool? Absolutely not! While it’s best...
by Regina Neenan | May 31, 2012 | Email Newsletter Marketing
An experienced advertising executive knows it’s much harder to create a 10-second television spot than it is a 60-second spot. Why? Because 10 seconds simply isn’t much time to connect with the audience and elicit a behavioral change or a desired reaction. The same...
by Regina Neenan | May 29, 2012 | Email Newsletter Marketing
“A picture is worth a thousand words.” However, when it comes to effective email communication, a few compelling words are often worth a lot more than a fancy picture. Why? According to 2010 research by MarketingSherpa, only 33 percent of email readers...
by Regina Neenan | Apr 9, 2012 | Email Newsletter Marketing
An email newsletter is a great launching pad for customer interaction because there are so many ways to get customers actively engaged with its content. From the home page to each article page, be sure to capitalize on the many opportunities an email newsletter gives...
by Regina Neenan | Jan 30, 2012 | Email Newsletter Marketing
Looking for a marketing tool that can do it all? Email is as close as a marketer can get. According to a Epsilon Branding Survey, 57 percent of respondents feel they have a more positive impression of companies when they receive email from them. So while you’re making...