by Regina Neenan | Jan 10, 2013 | Email Newsletter Marketing
For B2B companies, getting better results from content marketing is an ongoing effort. At Proven Systems, we frequently field questions from clients about their email newsletters: How can I get more readers to interact with my newsletter? How can I increase the number...
by Regina Neenan | Nov 26, 2012 | Email Newsletter Marketing
Long before content marketing became a named and celebrated strategy among marketers worldwide, newsletters were doing the real work of content marketers: using content to inform prospects, nurture leads, and build relationships with clients. The newsletter is the...
by Regina Neenan | Oct 4, 2012 | Email Newsletter Marketing
It seems like a huge task sending your email newsletter. You spend the time approving the ideas and proofreading the articles. You make sure the design and content reflect your branding and objectives. Just because the heavy-lifting is over doesn’t mean your...
by Regina Neenan | Sep 17, 2012 | Email Newsletter Marketing
Interactivity makes eNewsletters stand out from other types of marketing. Readers can immediately take the action you want them to take, whether it’s downloading a white paper or visiting your website. People like immediate gratification, and email newsletters are the...
by Regina Neenan | Sep 4, 2012 | Email Newsletter Marketing
Imagine a camping or hiking trip without your Swiss army knife. This one tool does everything from removing a splinter to opening bottles to cutting string. Its versatility makes it valuable. This is also true of the email newsletter — your hardest-working marketing...
by Regina Neenan | Aug 30, 2012 | Email Newsletter Marketing
An email newsletter is more than flawlessly written, educational content. It is a visually stimulating work of art that incorporates a company’s brand and messaging into a unique, eye-catching, and polished design. When professionally produced, an eNewsletter’s...