by Regina Neenan | Nov 5, 2013 | Email Newsletter Marketing
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping...
by Regina Neenan | Oct 17, 2013 | Email Newsletter Marketing
According to a DemandGen report, 81% of businesses start the purchase process with a Web search. When potential customers find your website, how many clicks does it take to get to your most valuable content? The pages that are easily accessible will have the most...
by Regina Neenan | Apr 1, 2013 | Email Newsletter Marketing
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? A: There are a couple of tricks to encourage more people to fill out your...
by Regina Neenan | Feb 14, 2013 | Email Newsletter Marketing
Cynics claim that Valentine’s Day is a holiday dreamed up by marketing departments at greeting card companies and florists worldwide. That would be quite a conspiracy! And if it is a marketing scheme, it has proven to be successful: in 2012, U.S. consumers spent about...
by Regina Neenan | Jan 30, 2013 | Email Newsletter Marketing
According to CMI’s study of 2013 B2B Content Marketing Benchmarks, Budgets, and Trends, 78% of content marketers use email newsletters in their marketing strategy. It’s the third most used content marketing tactic, behind social media and articles on your website. So...
by Regina Neenan | Jan 14, 2013 | Email Newsletter Marketing
A newsletter is a great tool to have in your marketing toolbox. It keeps you top-of-mind for your prospects. It informs clients and potential clients of new services and products. You can use your newsletter to promote an event or demonstrate your knowledge of...