If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is that … Read more.
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and … Read more.
LynnCo Supply Chain Services coordinates logistics for clients with supply chains that span North America. Logistics may sound analytic and faceless, but LynnCo provides personal service like no other logistics company. The company’s Solutions Strategists understand the serious, complex nature … Read more.
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and … Read more.
Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize … Read more.
Okay, you’re convinced that an eNewsletter is the right choice. But that’s only half the battle! Now that you know you need one, what should you include in each issue to make it into a valuable B2B marketing tool? This … Read more.
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping system maintenance. “Our success … Read more.
According to a DemandGen report, 81% of businesses start the purchase process with a Web search. When potential customers find your website, how many clicks does it take to get to your most valuable content? The pages that are easily … Read more.
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? … Read more.
Cynics claim that Valentine’s Day is a holiday dreamed up by marketing departments at greeting card companies and florists worldwide. That would be quite a conspiracy! And if it is a marketing scheme, it has proven to be successful: in … Read more.