by Regina Neenan | Sep 30, 2014 | Email Newsletter Marketing, Uncategorized
If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is...
by Regina Neenan | Sep 8, 2014 | Case Study, Email Newsletter Marketing, Uncategorized
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and innovated according...
by Regina Neenan | Jul 28, 2014 | Email Newsletter Marketing
LynnCo Supply Chain Services coordinates logistics for clients with supply chains that span North America. Logistics may sound analytic and faceless, but LynnCo provides personal service like no other logistics company. The company’s Solutions Strategists understand...
by Regina Neenan | May 19, 2014 | Email Newsletter Marketing
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and innovated according to...
by Regina Neenan | Feb 17, 2014 | Email Newsletter Marketing
Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize your brand, then they’re much...
by Regina Neenan | Nov 7, 2013 | Email Newsletter Marketing
Okay, you’re convinced that an eNewsletter is the right choice. But that’s only half the battle! Now that you know you need one, what should you include in each issue to make it into a valuable B2B marketing tool? This is easily as important a decision as the one you...