Do Your eNewsletters Reflect Your Expertise?

In a world of text messaging, instant messaging and tweeting, it’s no surprise that speed and convenience often trump correct spelling and grammar in everyday communication. At some point in the mobile communication revolution, LMK became universal shorthand for “let...

Mobile-Friendly Communications

Don’t let a smartphone make you look stupid — especially to a valued client or hot prospect! When sending email communication including email newsletters and eFliers, it is important to consider that roughly 35 percent of business professionals check email on a...

Match Your Message to the Medium

Preferred strategies and tactics of B2B versus B2C marketers vary greatly. However, they both agree that sending email promotions works. As outlined on eMarketer.com, a recent Silverpop poll asked B2B marketers and B2C marketers to rank the email marketing tactics...

Outsource Your Content Marketing

L & L International is the world’s leader in the acquisition and sales of pre-owned private, corporate and executive jets. The company’s highly trained staff has established a solid reputation for knowing how to take care of customers and boasts an...