by Regina Neenan | Jan 24, 2013 | Email Marketing
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 B2B Marketing Trends for 2013. These types of...
by Regina Neenan | Sep 13, 2012 | Email Marketing
Q: Our company invested in having a corporate video produced, and we’d like to show it to as many people as possible. Are there any reasons why we shouldn’t include it in our eNewsletter? A: Using your email newsletter is a highly effective way to distribute your...
by Regina Neenan | Jul 26, 2012 | Email Marketing
Some may argue that email isn’t as personal as other forms of marketing communication. But research shows that for many people, email actually is a “warm fuzzy” that enhances their image of the sender. Epsilon’s Email Branding Survey reveals that 57 percent of...
by Regina Neenan | Jun 4, 2012 | Email Marketing
Ever refrain from email campaigns because you didn’t want to bother your target audience? If so, research suggests you should reconsider your attitude toward email marketing. Survey results compiled by marketing services firm Epsilon revealed that 40 percent of...
by Regina Neenan | May 10, 2012 | Email Marketing
Everyone in the advertising business has heard the “magic 7” rule: Prospects must see your company’s name seventimes or more before it resonates with them enough to consider giving you their business. While you want your core message to be focused and consistent, the...
by Regina Neenan | May 3, 2012 | Email Marketing
Video can add an exciting dimension to email by engaging readers and holding their attention for longer than a single image can. Videos also can help educate readers by “showing” versus “telling” them why or how to do something. Rather than make readers digest blocks...
