by Regina Neenan | Dec 19, 2013 | Email Marketing
As 2013 comes to a close most businesses aren’t just reflecting on the past year, they’re looking forward to the next one. Even tactics that served your business well in the past year might need to be adjusted to suit 2014’s needs. There are a lot of different aspects...
by Regina Neenan | Dec 9, 2013 | Email Marketing
In a word, relevance. In a March 2013 survey by BtoB Magazine, B2B marketers say their No. 1 email marketing success tactic is delivering content that’s relevant to a particular segment of their readers. The Lyris Annual Email Optimizer Report shows that email...
by Regina Neenan | Jul 8, 2013 | Email Marketing
So, you’ve decided your business can’t afford not to have an email newsletter. Now the question remains: Do you outsource the creation and management of the entire email newsletter or do you pay for a do-it-yourself (DIY) software and tackle the newsletter on your...
by Regina Neenan | Jun 3, 2013 | Email Marketing
When tw telecom hired Proven Systems to produce its monthly email newsletter, the company wanted to create a marketing tool that would provide a monthly touch point for its clients and potential customers. What the communications team didn’t realize is that the...
by Regina Neenan | Mar 28, 2013 | Email Marketing
Ah, spring: Renewal and rejuvenation after a cold, dark winter. The tulips and crocuses began emerging from the frozen ground last week, and our resident woodpecker arrived a few days ago to start hammering away right outside Kimberly’s window. It’s time to let the...
by Regina Neenan | Mar 21, 2013 | Email Marketing
We talk to people every day who are getting started with an email newsletter program. They’ve concluded that an email newsletter will be an integral part of their marketing mix. That was the easy part —now how will they go about implementing it? Many of them are...