Ah, spring: Renewal and rejuvenation after a cold, dark winter. The tulips and crocuses began emerging from the frozen ground last week, and our resident woodpecker arrived a few days ago to start hammering away right outside Kimberly’s window. It’s … Read more.
We talk to people every day who are getting started with an email newsletter program. They’ve concluded that an email newsletter will be an integral part of their marketing mix. That was the easy part —now how will they go … Read more.
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 … Read more.
Q: Our company invested in having a corporate video produced, and we’d like to show it to as many people as possible. Are there any reasons why we shouldn’t include it in our eNewsletter? A: Using your email newsletter is … Read more.
Some may argue that email isn’t as personal as other forms of marketing communication. But research shows that for many people, email actually is a “warm fuzzy” that enhances their image of the sender. Epsilon’s Email Branding Survey reveals that … Read more.
Ever refrain from email campaigns because you didn’t want to bother your target audience? If so, research suggests you should reconsider your attitude toward email marketing. Survey results compiled by marketing services firm Epsilon revealed that 40 percent of respondents … Read more.
Everyone in the advertising business has heard the “magic 7” rule: Prospects must see your company’s name seventimes or more before it resonates with them enough to consider giving you their business. While you want your core message to be … Read more.
Video can add an exciting dimension to email by engaging readers and holding their attention for longer than a single image can. Videos also can help educate readers by “showing” versus “telling” them why or how to do something. Rather … Read more.
In a world of text messaging, instant messaging and tweeting, it’s no surprise that speed and convenience often trump correct spelling and grammar in everyday communication. At some point in the mobile communication revolution, LMK became universal shorthand for “let … Read more.
Don’t let a smartphone make you look stupid — especially to a valued client or hot prospect! When sending email communication including email newsletters and eFliers, it is important to consider that roughly 35 percent of business professionals check email … Read more.
