6 Easy Steps for Higher Email Deliverability

Posted on October 20th, 2014 by Regina Neenan

Having great email deliverability means more than just having an extensive list. Emails to potential or current customers can be an excellent way to boost engagement, increase brand recognition, and promote website traffic. However, because servers, companies, and individual users … Read more.

Conversion Rate for Email Soars Above Other Channels

Posted on March 7th, 2014 by Regina Neenan

Optify’s 2012 Marketing Benchmark Report correctly predicted that 2013 would be the year of the eNewsletter. Their findings are based on impressive numbers: The conversion rate for email newsletters is 81% higher than the average marketing channel’s conversion rate. The … Read more.

How Important Is Email to B2B Branding?

Posted on February 3rd, 2014 by Regina Neenan

Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.

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