by Regina Neenan | Oct 20, 2014 | Email Marketing
Having great email deliverability means more than just having an extensive list. Emails to potential or current customers can be an excellent way to boost engagement, increase brand recognition, and promote website traffic. However, because servers, companies, and...
by Regina Neenan | Sep 2, 2014 | Email Marketing
Everywhere you turn, there’s a constant flow of news — from Twitter and other social media to RSS feeds to the billions of pages of web content that are out there. Sifting through all that information is a daunting, if not impossible, task. And the majority of what...
by Regina Neenan | Jun 9, 2014 | Email Marketing
All list expansion efforts cost something, whether it’s time spent at events, money spent on paid ads or paid search marketing, or — as some sponsors have started doing at business events — offering attendees actual cash for their email addresses. Or it could cost you...
by Regina Neenan | Mar 7, 2014 | Email Marketing
Optify’s 2012 Marketing Benchmark Report correctly predicted that 2013 would be the year of the eNewsletter. Their findings are based on impressive numbers: The conversion rate for email newsletters is 81% higher than the average marketing channel’s conversion rate....
by Regina Neenan | Feb 10, 2014 | Email Marketing
Email marketing has existed almost since the advent of email itself, and even though it isn’t getting the same hype as recent trends like social media and SEO, it’s still one of the most powerful marketing tools out there. For one thing, the reach that email has is...
by Regina Neenan | Feb 3, 2014 | Email Marketing
Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool for a variety of reasons: B2B emails...
