by Regina Neenan | Dec 17, 2012 | Content Marketing
Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes of its...
by Regina Neenan | Dec 6, 2012 | Content Marketing
We get it. You’re busy in December. Especially in small and midsized businesses (SMB) where individuals wear a lot of different hats, sometimes the stress of the holidays can bubble over. Something’s got to give — just make sure it’s not your content marketing...
by Regina Neenan | Dec 3, 2012 | Content Marketing
Q: Blogs, fans, updates, newsletters, followers, posts, linkbacks — there are so many aspects of content marketing. It’s a little overwhelming! How do I get started? A: Feeling like a deer in headlights? Don’t be paralyzed by the fear of content...
by Regina Neenan | Nov 19, 2012 | Content Marketing
Quick quiz: What are the most widely used content marketing tactics in today’s content marketing world? According to Smart Insights, the “most popular content marketing tactics used by B2B marketers are article posting (79 percent), social media excluding...
by Regina Neenan | Nov 5, 2012 | Content Marketing
Separate but equal. The traditional business model keeps sales, marketing, and customer service in independent, exclusive departments. Each operates in its own silo, and there’s little need for crossover and collaboration among the three. The advent of the...
by Regina Neenan | Oct 25, 2012 | Content Marketing
Few marketing pieces have the personal feel of a well-written blog. Readers feel a connection to the writer and find value in the content. Often, business leaders believe they need to personally write these pieces to get them just right, that their ideas won’t be...