by Regina Neenan | Jul 12, 2013 | Content Marketing
Does your office resemble a ghost town this time of year? Everyone is fitting in camping trips, beach vacations, time with family, and of course, just plain lazy, dog days of summer. At times it can feel like nothing will be accomplished during the summer months....
by Regina Neenan | Jun 18, 2013 | Content Marketing
Your email newsletter is tired. Clicks are down and readers don’t seem to be responding to your sends. In short, your messaging is falling flat with readers and failing to elicit a desired response. What’s wrong? Quality content — or rather, a lack...
by Regina Neenan | May 16, 2013 | Content Marketing
White papers aren’t like other forms of downloadable information. Unlike ads, they offer valuable information to readers without overtly selling. And unlike data sheets, they are specifically focused on providing authoritative guidance to solve a particular problem....
by Regina Neenan | May 3, 2013 | Content Marketing
You’re ready to ramp up your business. The sales team doesn’t have high quality leads. Current clients aren’t getting enough interaction. New products or services aren’t adequately promoted. Your company’s story isn’t being told. You decided an email newsletter will...
by Regina Neenan | Apr 22, 2013 | Content Marketing
Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to take advantage of a potential customer’s initial interest:...
by Regina Neenan | Jan 21, 2013 | Content Marketing
Q. There’s always a new trend to adopt. What is the best, most effective content for 2013? A: It’s true that another hot item always seems to be on the horizon. Whether it’s 140-character tweets, videos, or the return to long-form magazine articles, it’s difficult to...
