by Regina Neenan | Dec 12, 2013 | Content Marketing
For content marketers, coming up with relevant, high-quality content on a daily basis is challenging. But it doesn’t have to be! Interviews are high-value tools that offer a variety of benefits to busy content marketers: They inject fresh ideas. Asking questions...
by Regina Neenan | Dec 2, 2013 | Content Marketing
Do you have an active content marketing strategy? Most businesses do — in fact, according to a 2013 survey by the CMO Council and NetLine, Better Lead Yield in the Content Marketing Field, many B2B marketers spend over a quarter of their budgets on the development,...
by Regina Neenan | Nov 18, 2013 | Content Marketing
Have you ever clicked a link to what seems like an interesting article, only to click away in annoyance because it demanded personal information before you were allowed to read it? On the other hand, you’ve probably also willingly supplied your contact...
by Regina Neenan | Nov 14, 2013 | Content Marketing
When you implement any new business strategy, you want to see results. Identifying these results is important for measuring your new strategy’s success. Your content marketing program is no different. But exactly what result do you want from your content marketing...
by Regina Neenan | Nov 11, 2013 | Content Marketing
Yes, you can reuse those old newsletter articles. In fact, you should! Most B2B marketers already repurpose content frequently — altering it for different channels, such as retooling a newsletter article into a blog post. But many of those marketers are leery of...
by Regina Neenan | Oct 31, 2013 | Content Marketing
The benefits of having a business blog or eNewsletter are nearly endless — but trying to write and coordinate all that content can be overwhelming. Writer’s block is the kryptonite of content marketing. Sometimes, no matter how great your intentions are to get...
