Smart Content Marketing Supports Many Departments

Posted on November 5th, 2012 by Regina Neenan

Separate but equal. The traditional business model keeps sales, marketing, and customer service in independent, exclusive departments. Each operates in its own silo, and there’s little need for crossover and collaboration among the three. The advent of the Internet and … Read more.

Should You Outsource Your Blog?

Posted on October 25th, 2012 by Regina Neenan

Few marketing pieces have the personal feel of a well-written blog. Readers feel a connection to the writer and find value in the content. Often, business leaders believe they need to personally write these pieces to get them just right, … Read more.

Stop Dreading Your Weekly Blog Post!

Posted on October 18th, 2012 by Regina Neenan

The 2012 blogging numbers are in: 60 percent of businesses have a company blog. Awesome. An astonishing 65 percent haven’t updated theirs in a year. Yikes. Ghost blogs. You can almost hear the readers clicking away from those sites. Are … Read more.

For Great Content, Start With a Plan

Posted on June 28th, 2012 by Regina Neenan

Naturally, a content marketing strategy must begin with high-quality original content. Detailed thought, care and planning are part of developing original content that is worthy and capable of being repurposed. So what exactly makes good content that will last well … Read more.

Content Marketing Is Here to Stay

Posted on May 14th, 2012 by Regina Neenan

In December 2010, we published an article, The Trend for 2011: Content Marketing, that examined the 2011 forecast for content marketing. In it, we offered predictions that content marketing would consume a large slice of online marketing budgets in 2011. … Read more.

Catch Clients Through Content Marketing

Posted on May 7th, 2012 by Regina Neenan

Today’s marketers realize that it’s almost impossible to “sell” to a lead. Gone are the days of cold calling and slick sales gimmicks. Rather, content marketing has taken center stage as the prime strategy for generating leads and guiding them … Read more.

Get Out of Your Competitor’s Shadow!

Posted on April 2nd, 2012 by Regina Neenan

A blog post by B2B Marketing Strategist Ardath Albee notes that when you try to plan your marketing strategy around what the competition is doing, you give your competitors the power to define your marketing message and lead the industry … Read more.

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