by Regina Neenan | Mar 27, 2014 | Content Marketing
Content marketing has been proven over and over to be a wildly effective tool for your marketing toolkit. However, like all forms of marketing, it only works when people see it. If you’re writing content that no one is reading, you might as well be posting grocery...
by Regina Neenan | Mar 24, 2014 | Content Marketing
On the one hand, content marketing is just that — marketing. In some way, it has to be promotional, or it isn’t doing its job. But on the other hand, no one wants to sit down to read thousands of words of advertising, especially when we’re bombarded with it from all...
by Regina Neenan | Feb 19, 2014 | Content Marketing
The most effective processes and systems are often the most difficult to execute and keep up with — and content marketing is no different. Here are four challenges you have probably come up against in your content marketing, and how to beat them. Engaging Your...
by Regina Neenan | Feb 7, 2014 | Content Marketing
B2B content marketing would be a lot easier if you could read minds. Telepathy would tell you what your prospective clients want, what they don’t want, and guide you right to the pitch that would close the deal immediately. Unfortunately, you can’t read minds. But we...
by Regina Neenan | Jan 23, 2014 | Content Marketing
2014 is still young, and it’s a great time to do beginning-of-year cleanup on your marketing program. It’s easy to get caught up in complex new marketing strategies, but remember to touch base with the foundation of your program: your website. A company’s website is...
by Regina Neenan | Jan 9, 2014 | Content Marketing
In the world of content marketing, a Call to Action (CTA) is universally acknowledged as one of the most important lead generation tools a business can use. It’s the extra push readers need at the end of a piece to spur them into action. A good CTA can be the...
