Blogs are one of today’s hottest and fastest-growing B2B marketing tools. In a January 2012 survey of B2B marketers, over 65% of respondents report using blogs — that’s up from 51% in 2010. Why are more marketers turning to the … Read more.
Thanks to the Internet, readers have an unlimited repository of information at their fingertips. And everyone can produce and publish content. So how can you create content that stands out and actually gets read? Dawn Cyr, content manager at Proven … Read more.
Does your office resemble a ghost town this time of year? Everyone is fitting in camping trips, beach vacations, time with family, and of course, just plain lazy, dog days of summer. At times it can feel like nothing will … Read more.
Your email newsletter is tired. Clicks are down and readers don’t seem to be responding to your sends. In short, your messaging is falling flat with readers and failing to elicit a desired response. What’s wrong? Quality content — … Read more.
White papers aren’t like other forms of downloadable information. Unlike ads, they offer valuable information to readers without overtly selling. And unlike data sheets, they are specifically focused on providing authoritative guidance to solve a particular problem. These characteristics make … Read more.
You’re ready to ramp up your business. The sales team doesn’t have high quality leads. Current clients aren’t getting enough interaction. New products or services aren’t adequately promoted. Your company’s story isn’t being told. You decided an email newsletter will … Read more.
Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to … Read more.
Q. There’s always a new trend to adopt. What is the best, most effective content for 2013? A: It’s true that another hot item always seems to be on the horizon. Whether it’s 140-character tweets, videos, or the return to … Read more.
Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes … Read more.
We get it. You’re busy in December. Especially in small and midsized businesses (SMB) where individuals wear a lot of different hats, sometimes the stress of the holidays can bubble over. Something’s got to give — just make sure it’s … Read more.
