by Regina Neenan | May 5, 2014 | Content Marketing
Digital marketing is an important part of nearly all industries, so it may come as a shock that more than half of all digital marketers don’t consider themselves highly proficient at their craft. And with so many conflicting opinions about the best methods of digital...
by Regina Neenan | May 1, 2014 | Content Marketing
Marketers are fixated on return on investment (ROI), and with good reason. When you’re spending money on something, you want it to be getting you results. Luckily for content marketers, it’s pretty easy to calculate those numbers and figure out which methods have the...
by Regina Neenan | Apr 24, 2014 | Content Marketing
Perform a Google search for “SEO tips” and you will get upwards of 33.2 million results. The kind of tactics you read about make it seem like SEO is the single most complicated and cryptic marketing tactic you can master. From in-depth lists of relevant secondary...
by Regina Neenan | Apr 18, 2014 | Content Marketing, Uncategorized
There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the perfect 140-character tweet. In fact, studies show that almost...
by Regina Neenan | Apr 10, 2014 | Content Marketing
The headline is capable of doing a huge variety of things — informing about the subject matter, inciting an emotional response, creating mystery, asking a question, and more. But the purpose of the headline, according to Joseph Sugarman, author of The Adweek...
by Regina Neenan | Apr 3, 2014 | Content Marketing
It’s National Poetry Month, and you know what that means — it’s time to write a poem about content marketing. Okay, maybe that’s not immediately where your mind went. But the thing about poetry is that by paying close attention to the words you choose and the order...
