by Regina Neenan | Sep 9, 2014 | Content Marketing
The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined with the idea of...
by Regina Neenan | Aug 14, 2014 | Content Marketing, Social Media Strategy
The internet is a strange and unpredictable place. It’s easier than ever for users to consume and generate online content, and virtually any topic typed into a search engine can result in thousands of hits. But with billions of people across the globe accessing this...
by Regina Neenan | Aug 7, 2014 | B2B Blog, Content Marketing
So you’re producing original content for your blog or website, or for another medium. That’s great! That’s the first step to solidifying your brand image and promoting communication with your target market — but not the only step. In order for your content to succeed,...
by Regina Neenan | May 30, 2014 | Content Marketing
There are a lot of benefits to outsourcing your content creation, and you’ve probably heard most of them: Outsourcing saves time, has a high ROI, and results in professional, high-quality content as a result of the expertise of the professional content marketers that...
by Regina Neenan | May 22, 2014 | Content Marketing
Although much of content marketing is creating original content, there is also a lot to be said for content curation, in which you share content that you think will be relevant to your audience. This technique builds trust in your business as a provider of quality...
by Regina Neenan | May 15, 2014 | Content Marketing
A toolkit is a neat, organized collection of only the items you need the most, easily accessible and concise. But if you’re like many of us in content marketing, you don’t really have a toolkit. You have a whole workroom, and it’s a mess. There are tools everywhere:...
