Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you … Read more.
Maybe you produce a lot of content, but is it Web content? Writing words to fill your website is one thing, but optimizing it for the Internet is quite another. When you’re writing Web copy, keep these four questions in mind: Are … Read more.
The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined … Read more.
The internet is a strange and unpredictable place. It’s easier than ever for users to consume and generate online content, and virtually any topic typed into a search engine can result in thousands of hits. But with billions of people … Read more.
So you’re producing original content for your blog or website, or for another medium. That’s great! That’s the first step to solidifying your brand image and promoting communication with your target market — but not the only step. In order … Read more.
There are a lot of benefits to outsourcing your content creation, and you’ve probably heard most of them: Outsourcing saves time, has a high ROI, and results in professional, high-quality content as a result of the expertise of the professional … Read more.
Although much of content marketing is creating original content, there is also a lot to be said for content curation, in which you share content that you think will be relevant to your audience. This technique builds trust in your … Read more.
A toolkit is a neat, organized collection of only the items you need the most, easily accessible and concise. But if you’re like many of us in content marketing, you don’t really have a toolkit. You have a whole workroom, … Read more.
Digital marketing is an important part of nearly all industries, so it may come as a shock that more than half of all digital marketers don’t consider themselves highly proficient at their craft. And with so many conflicting opinions about … Read more.
Marketers are fixated on return on investment (ROI), and with good reason. When you’re spending money on something, you want it to be getting you results. Luckily for content marketers, it’s pretty easy to calculate those numbers and figure out … Read more.