by Regina Neenan | Dec 18, 2014 | Content Marketing
As we get closer and closer to ringing in the New Year, you probably have a lot on your mind. You’re thinking about the good times of 2014 and how this is the year you’ll finally stick to your New Year’s resolutions — really! We’re looking forward to 2015 as well, and...
by Regina Neenan | Dec 1, 2014 | Content Marketing
Q: It’s challenging to keep up with marketing through November and December. Between days off, employee vacations, and holiday activities, priorities shift. Is anyone even paying attention this time of year? A: The answer is a resounding yes! People are paying...
by Regina Neenan | Nov 7, 2014 | Content Marketing, Uncategorized
Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form is just great story telling. While...
by Regina Neenan | Oct 16, 2014 | Content Marketing
There are a lot of nonprofit organizations out there, some well-known and others more obscure. But all of them share one similar characteristic: they depend entirely on the support and generosity of others to remain functional and sustainable enterprises. We can learn...
by Regina Neenan | Oct 2, 2014 | Content Marketing
Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you haven’t already jumped on the...
by Regina Neenan | Sep 22, 2014 | Content Marketing
Maybe you produce a lot of content, but is it Web content? Writing words to fill your website is one thing, but optimizing it for the Internet is quite another. When you’re writing Web copy, keep these four questions in mind: Are you talking about benefits? Are you...
