by Regina Neenan | Mar 19, 2012 | Content Marketing
Ever get tired of telling prospects what your company can do for them? Wouldn’t it be easier if your most satisfied clients called them all and told them how good your company is to work with and how you helped their companies meet their objectives? Well,...
by Regina Neenan | Feb 27, 2012 | Content Marketing
Think about a positive relationship in your life. What makes it positive? Likely there’s a foundation of trust and respect that has been built over time. When you trust and respect a person, you value and believe what he or she tells you. The person doesn’t have to...
by Regina Neenan | Jan 23, 2012 | Content Marketing
Content marketing: It’s a hot topic in marketing circles these days. But what exactly is it, and is it a legitimate marketing method or just a trendy buzz word? Wikipedia defines content marketing: “Content marketing subscribes to the notion that delivering...
by Regina Neenan | Dec 2, 2011 | Content Marketing
In the B2B realm of product/service marketing, how much does your company’s expertise in its related field matter to your audience? A lot! Be an expert Research shows that customers welcome and even seek out vendor-produced information on specific topics relating to...