by Regina Neenan | Oct 18, 2012 | Content Marketing
The 2012 blogging numbers are in: 60 percent of businesses have a company blog. Awesome. An astonishing 65 percent haven’t updated theirs in a year. Yikes. Ghost blogs. You can almost hear the readers clicking away from those sites. Are you part of the 65 percent? If...
by Regina Neenan | Jul 2, 2012 | Content Marketing
For many, the obvious answer to “why repurpose content?” is that it’s easier than always generating original content. Yes, repurposing does avoid draining the resources — time, talent, and money — needed to create awesome new content. But there’s more. Repurposing...
by Regina Neenan | Jun 28, 2012 | Content Marketing
Naturally, a content marketing strategy must begin with high-quality original content. Detailed thought, care and planning are part of developing original content that is worthy and capable of being repurposed. So what exactly makes good content that will last well...
by Regina Neenan | May 14, 2012 | Content Marketing
In December 2010, we published an article, The Trend for 2011: Content Marketing, that examined the 2011 forecast for content marketing. In it, we offered predictions that content marketing would consume a large slice of online marketing budgets in 2011. At that time,...
by Regina Neenan | May 7, 2012 | Content Marketing
Today’s marketers realize that it’s almost impossible to “sell” to a lead. Gone are the days of cold calling and slick sales gimmicks. Rather, content marketing has taken center stage as the prime strategy for generating leads and guiding them through the sales cycle...
by Regina Neenan | Apr 2, 2012 | Content Marketing
A blog post by B2B Marketing Strategist Ardath Albee notes that when you try to plan your marketing strategy around what the competition is doing, you give your competitors the power to define your marketing message and lead the industry — while you meagerly follow in...
