Have you ever sat down with your editorial calendar without a single idea to stick in there? Done that. Covered this. Beat that topic into the ground … At times, it feels impossible to find new angles for your marketing! Every content … Read more.
When you implement any new business strategy, you want to see results. Identifying these results is important for measuring your new strategy’s success. Your content marketing program is no different. But exactly what result do you want from your content marketing efforts? … Read more.
Have you ever clicked a link to what seems like an interesting article, only to click away in annoyance because it demanded personal information before you were allowed to read it? On the other hand, you’ve probably also willingly supplied … Read more.
Content repurposing is hot right now, especially in the B2B sphere. And it’s easy to see why it’s so appealing: Repurposing allows you to reach more customers in different ways and get more mileage out of the content you create. … Read more.
The benefits of having a business blog or eNewsletter are nearly endless — but trying to write and coordinate all that content can be overwhelming. Writer’s block is the kryptonite of content marketing. Sometimes, no matter how great your intentions … Read more.
What are your business resolutions for the New Year? Specifically, what are your 2015 content marketing goals? If you are not sure how you can be improving the content you produce, it is time to brainstorm ideas on making your … Read more.
As we get closer and closer to ringing in the New Year, you probably have a lot on your mind. You’re thinking about the good times of 2014 and how this is the year you’ll finally stick to your New … Read more.
Q: It’s challenging to keep up with marketing through November and December. Between days off, employee vacations, and holiday activities, priorities shift. Is anyone even paying attention this time of year? A: The answer is a resounding yes! People are paying attention, and despite … Read more.
Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form … Read more.
There are a lot of nonprofit organizations out there, some well-known and others more obscure. But all of them share one similar characteristic: they depend entirely on the support and generosity of others to remain functional and sustainable enterprises. We … Read more.