Relationships Must Come First in B2B Sales

Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as clients are spread across...

Do You Know the 7 Ways to Double Web Conversions?

Not so long ago in the B2B sales world, a company’s sales staff “dialed for dollars,” meaning much of the company’s revenue depended upon its sales force tenaciously cold calling to generate leads and eventual sales. Put the phone down Today, cold calling is about as...